Awais Ahmad calls his startup grocery, Good2Go, "a hybrid between a grocery and a convenience store." Although this is certainly true, the company is actually more than a hybrid convenience-grocery store; it's also a boutique, high-end food store that sells locally baked breads and pastries, organic eggs and glass-bottled milk from grass-fed cows living on the other side of the Wyoming Valley.

Ahmad and partners V.J. George of Nanticoke, Pa., and Thomas Job from New Jersey opened the store in September 2008 with all the normal offerings of a convenience store--chips, soda, newspapers--but also with locally produced products like fresh milk from the Lands at Hillside Farms. Good2Go is also a gas station and sells ethanol-free gasoline, touting the higher efficiency of pure gas and other environmental benefits.

The Mountain Top-based company is somewhat unique for Northeast Pennsylvania, which, unlike the populated centers of Philadelphia and Pittsburgh, has very few retail food stores that offer locally produced, organic products. Ahmad, a former investment banker in Philadelphia who moved to the Wyoming Valley to be closer to relatives, saw a market for this kind of store and says the response has been enthusiastic.

Of particular interest to area consumers has been Good2Go's delivery service. In May, the company began offering home delivery of its organic food and dairy products to customers in Luzerne and Lackawanna counties. Refrigeration trucks load up with order from the store, then pick up fresh milk and diary from Hillside Farms and deliver it to area homes and offices.

The delivery service currently consists of two trucks and drivers, who will make between 50 to 70 deliveries per route. Ahmad hopes to have seven to 10 trucks making 350 deliveries per route every weekday by the summer of 2010.