Imagine a world where texting meant more than just mundane messaging between friends or voting for your favorite would-be pop star; you could actually use it to get things accomplished like make a reservation at your favorite restaurant. That’s how Chanakya Damarla and Eric Boduch, co-founders of SMaSh Technologies, choose to envision the potential of texting, and some very famous and rich people seem to share that vision.

In April 2009, Dallas Mavericks owner, technology investor and billionaire Mark Cuban led a $1.35 million round of investment that essentially backs mass, souped-up text messages, or the enabling cookies for mobile, that present options based on how users reply. The company’s platform is based on SMS (short message service) and it hopes to eventually allow users to purchase concert tickets or subscribe to a sports feed with game updates.

Businesses can easily and quickly develop and launch pre-configured text applications that can include menu-based information navigation, multiple-touch interactions, reminders, “add to favorites,” functionality, subscription to notifications, sharing of messages with friends, scheduling, and more. SMaSh counts Nationwide, McDonald's, and the Harlem Globetrotters among its happy customers.

Considering mobile traffic figures to increase almost 40-fold in the next five years, SMaSh is in a pretty sweet spot.