How to Connect With Keystone Edge and Our New Publisher
Joe Petrucci |
Thursday, May 17, 2012
A little more than three years ago when I first got deeply involved with Keystone Edge as Innovation & Jobs News editor, I went to a working happy hour at
Nodding Head Brewery on a cold, wet night in Center City Philadelphia to meet some of the team.
While there, I met a guy who seemed like he knew Pennsylvania in a way that few others did.
He was a couple years younger than me, grew up in the Philadelphia suburbs and went to school at Pitt. He was in the middle of a stint as an account director with
Red Tettemer, and was talking a lot about how something called Foursquare
could put Pennsylvania on the map. I was impressed, and also a bit envious: this guy was working on some cool stuff.
Now, he's working on cool stuff with the rest of us on Keystone Edge. Greg O'Loughlin recently began working as publisher of Keystone Edge, a publication he has supported since its inception. In less than a month since settling in, he has already helped drive increases in traffic, partnerships and social media engagement. O'Loughlin will help raise the bar for Keystone Edge, which will turn four years old in October.
"Big things are in store in the coming months for Keystone Edge readers," says O'Loughlin. "The content and look and feel will get even more compelling."
O'Loughlin is also principal and founder at
SWELL, a new marketing and communications agency based in the East Falls section of Philadelphia. He also recently earned his MBA at Haub School of Business at
Saint Joseph's University. Perhaps the greatest line on his resume is his knowledge of and passion for Pennsylvania.
It has already proved contagious.
If you're interested in getting involved with O'Loughlin and the rest of the Keystone Edge team as part of our editorial advisory board or as an underwriting partner, contact Greg here.
JOE PETRUCCI is managing editor of Keystone Edge. Send feedback here.