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Acquisitions and technology drive growth at Newtown Square's Alarm Capital Alliance

With steady acquisitions, a growing direct-to-consumer presence and technology rapidly opening new markets, Newtown Square's Alarm Capital Alliance is experiencing fast growth and predicting more ahead.
 
The company made its largest-ever acquisition last month, buying Hawk Security Services of Fort Worth, Texas, adding 27,000 customers and 130 employees. Nationwide, the company now has 170,000 customers and about 430 employees.
 
The most significant indicator of growth in the home security industry is "RMR" or recurring monthly revenue. In 2012, when Keystone Edge last visited Alarm Capital, RMR stood at $3.7 million; now it’s at $6 million, with the Hawk acquisition accounting for $900,000.
 
Acquisitions drive Alarm Capital’s business, and although 2013 proved to be less robust than expected, CEO Amy Kothari says 2014 appears strong with "more acquisition opportunities in our pipeline." She ascribes much of the growth to a rapid embrace of smart home and personal security technology. The company gets 100 to 150 calls a month from customers interested in controlling their thermostats, locks, lights, etc. from remote locations or for personal security.
 
"It’s no longer about protection, it’s about connection," says Kothari, and security companies are quickly needing to decide whether they want to invest in technology or sell to companies like Alarm Capital.
 
In Southeastern Pennsylvania and several other markets, the company is also growing its direct-to-consumer presence as My Alarm Center, planning TV and other high-visibility advertising and branding.
 
The company moved to an expanded home office in Newtown Square in late 2012, growing to about 32,000 square feet with ample room to grow. It will need it. Already at about 175 employees (up 50 from 2012), Kothari anticipates continuing to add 15 to 20 positions every year.
 
Source: Amy Kothari, Alarm Capital Alliance
Writer: Elise Vider



New York's SIGNa Chemistry sets up shop in York

Recognizing the potential applications of its core technology for the oil and gas industry, SIGNa Chemistry, a New York City-based company, has a new presence in York.

SIGNa has established its Oil and Gas Recovery unit at the J.D. Brown Center for Entrepreneurship West Lab Facility at York College in order to pursue expanded uses of its technology at oil and gas fields.

Michael Lefenfeld founded SIGNa in 2005; he developed a technology to transform reactive alkali metals into safe, non-combustible, sand-like powders that can be used in a variety of chemical processing operations.

According to Lefenfeld, the company is now focused on the oil and gas industries. A small team began work in York in August, exploring how the company's core product, known as ActiveSand, can be used to enhance, speed and green hydraulic fracturing and oil recovery. Using ActiveSand, producers can potentially recover up to 50 percent of residual oil and accelerate the start of enhanced production by as much as 20 percent, all with minimal environmental impact. In shale gas formations, the technology also boosts productivity and addresses environmental concerns by reducing water needs and producing cleaner wastewater.

Lefenfeld says SIGNa expects to begin testing its new applications in Pennsylvania wells by the end of the year and that the J.D.Brown Center is just a starting point for operations in the Commonwealth. The company is already looking for expanded physical space in the region.

Source: Michael Lefenfeld, SIGNa
Writer: Elise Vider

Erie's CNG One Source provides one-stop-shop for natural gas-powered vehicles

Natural gas has been used as an automotive fuel since World War II; by 2011 there were nearly 15 million natural-gas vehicles around the world [Wikipedia]. But, in 2009, fewer than 120,000 domestic vehicles run on compressed or liquefied natural gas.
 
It's a situation Karen Teslovich, president of Erie's CNG One Source, would like to change. Billed as a one-stop shop, CNG One Source provides an array of natural gas-related services including consulting, engine conversions, refueling stations, maintenance, service and training.
 
Teslovich founded the company in 2011 after a career in government. In April, CNG One Source acquired a bankrupt Texas company that specialized in converting heavy diesel engines to compressed natural gas (CNG) and brought those operations to Erie.
 
About 80 percent of the company's work is now in diesel engine replacement, a complicated process that runs upwards of $20,000 per vehicle. But the low cost of CNG fuel makes the conversion of big-truck fleets -- garbage, delivery or moving trucks, for example, that travel 150,000 miles or more per year -- cost effective. The return on investment for gasoline-powered automobiles isn’t quite as compelling yet, but, according to Teslovich, "It will trickle down to the consumer level."
 
Another challenge facing the industry is the relative scarcity of refueling stations. CNG OneSource has installed small, fleet-size stations and has capacity to tackle bigger projects. The company is also doing research and development towards building new CNG engines.
 
Sales have grown 25 percent year over year. CNG One Source now has five employees and Teslovich hopes to double their workforce over the next year.
 
Source: Karen Teslovich, CNG OneSource
Writer: Elise Vider

Applications open for six spots at Philly's new Digital Health Accelerator

The University City Science Center has a new opportunity for entrepreneurs in the fast-growing digital health and health care IT sectors.
 
The West Philadelphia research campus is accepting applications for its new Digital Health Accelerator (DHA). Up to six companies will receive up to $50,000, office space at the Science Center, professional mentorship and introductions to healthcare stakeholders including insurers, pharmaceutical companies, and hospital and research institutions.
 
"As the healthcare and IT sectors converge, digital health is rapidly becoming an area of opportunity for forward-thinking entrepreneurs," says Science Center CEO Stephen S. Tang in a statement. "With its concentration of healthcare providers and a growing start-up sector, Greater Philadelphia is well-positioned to become a leader in the development of the health IT sector. Through the DHA, the Science Center is poised to serve as a landing ground for these new companies."
 
Jeanne Mell, the center's vice president for marketing communications, says the DHA is "interested in supporting companies that already have evidence of some financial maturity -- either through seed investment, or through revenues from initial sales of their products. These companies would either be ready to deploy their product for the first time in a pilot setting, or looking to expand their market penetration following a successful pilot."
 
The deadline to apply is March 31; further applications will be accepted on a rolling basis through March 31, 2015 if funds are available.  
 
Source: Jeanne Mell, University City Science Center
Writer: Elise Vider

New Pittsburgh service lets job seekers control their background checks

Mistaken identity, a long-forgotten post on social media, inaccurate information -- all can be a death knell for job seekers.
 
Now JD Palatine, a Pittsburgh company, has launched a new subsidiary, Job Seeker Insight, that allows applicants for senior-level positions to control the information that recruiters and prospective employers see.
 
Chad Killian founded Palatine in 2009 as a full-service consumer reporting agency, performing background checks and drug testing for employers. Increasingly, applicants were approaching the company, asking how they could view and confirm information in their screening profiles.
 
Job Seeker Insight addresses that concern -- and opens up a whole new direct-to-consumer market for Palatine. Executive-level job seekers, which Killian defines as six-figure, senior-management-type workers, establish their own screening profiles, securely upload documents and control who has access to their confidential information. Job Seeker Insight verifies the information throughout the process.
 
"You don’t have a record. Your social media profiles are clean. But if someone shares your name, birth date or location, you risk being mistaken for someone you're not," says Killian. "Companies perform exhaustive online searches before hiring. With our technology, you can see exactly what they will."
 
Killian is especially excited about the "digital identification badge" feature, a QR code that candidates can use on their resumes, business cards, email correspondence, etc. When a hiring manager or HR professional clicks or scans the code, they're taken to the applicant's personal page.
 
According to Killian, Job Seeker Insight also reflects well on job seekers -- they are taking initiative and saving recruiters and hiring managers considerable time and money in the process.
 
Palatine currently employs seven people and is looking to hire an additional two or three for customer service, support and applicant processing as Job Seeker Insight grows.
 
Source: Chad Killian, JD Palatine/Job Seeker Insight
Writer: Elise Vider

Eleven early-stage companies win funding from BFTP/SEP

A new approach to back pain, high-tech grocery coupons and an advanced communications network for first responders are among the projects underway at 11 early-stage companies in the Philadelphia region. Those enterprises recently received more than $2 million in funding from Ben Franklin Technology Partners of Southeastern Pennsylvania (BFTP/SEP). 

Biomeme, Inc., Philadelphia: $400,000
Biomeme's technology transforms a user’s smartphone into a mobile lab for advanced DNA diagnostics and real-time disease surveillance. The cutting-edge platform requires no lab equipment or special experience to use. As reported in last week's Keystone Edge, Biomeme is resident at NextFab Studio in Philadelphia and is the first company to utilize Ben Franklin’s new partnership with NextFab for rapid prototyping with advanced manufacturing technologies.

CloudMine, Philadelphia: $100,000 (Ben Franklin previously invested $200,000)
CloudMine offers a technology platform that reduces the total cost and effort of building, deploying and maintaining mobile applications and websites by over 60 percent. 
 
gatherDocs, LLC, Philadelphia: $100,000
gatherDocs’s applicant tracking system allows the retail and service industries to recruit, screen and hire employees. Features include an intuitive interface that lets employers create and distribute job posts in minutes, as well as a database that allows for efficient management and evaluation of a large number of applicants.  

Gentis, Inc., Wayne: $250,000 (Ben Franklin previously invested $500,000)
Gentis is a developer of minimally invasive, biomaterials-based products intended to treat the early-stage degeneration of the spine, which causes back pain. The company's first patented product, DiscCell, is a breakthrough injectable biomaterial. Gentis commenced human trials on DiscCell outside the U.S. in 2010, and plans to file with the FDA in the near future to allow for the initiation of a pivotal trial in the U.S.

Optofluidics, Inc., Philadelphia: $50,000 through the Technology Commercialization Fund (Ben Franklin previously invested $50,000 through The Nanotechnology Institute™)
Optofluidics created a scientific instrument called the NanoTweezer system that turns microscopes into nanoparticle analysis engines. The NanoTweezer enables rapid characterization and imaging of submicron particles, including protein aggregates and inorganic nanomaterials, and helps scientists unveil key particle parameters including nanoparticle shape and coating quality.
 
Rajant Corporation, Malvern: $200,000 in SBA Intermediary Loan Program Investment (Ben Franklin previously invested $200,000)
Rajant has pioneered a reliable, scalable and readily deployed Kinetic Mesh network technology that provides round-the-clock communications in demanding environments such as mining, military, oil and gas, first responders and telecommunications.
 
SnipSnap App, LLC, Philadelphia: $150,000 (Ben Franklin previously invested $200,000)
SnipSnap has developed an app to scan, save and redeem printed coupons on a mobile phone. The technology allows users to organize their coupons, maximize their savings and be reminded to use their coupons before they expire. By the end of 2013, a little over a year and a half since launch, SnipSnap had grown to 2.5 million users on iOS and Android. Those users snipped 40 million coupons and saved $150 million. SnipSnap also distributes targeted coupons on behalf of retailers.
 
United Preference: $200,000
United Preference offers an incentive-based administration and data analytics platform to health plans and employers in order to implement, manage and monitor health and wellness incentive programs.

VUID, LLC, Philadelphia: $50,000
VUID has created a patent-pending, mobile ID, two-factor authentication system, which people can use to log in securely to products on their mobile devices. Launch of Spotlight, VUID’s social media app, is imminent.
 
X-Nav Technologies, LLC, Lansdale: $450,000
X-Nav Technologies is a medical device company that develops surgical solutions for the dental market, advancing patient care while improving doctor productivity.

Zuppler Online Food Order, Conshohocken: $125,000
Zuppler’s food portal allows restaurants to post menus, manage takeout and delivery orders, and promote themselves online and through social media and popular dining guides.

Source: BFTP/SEP
Writer: Elise Vider

Berwyn's Prepay Nation grows fast thanks to international micropayments

Anurag Jain and Ajay Vikas founded Prepay Nation in 2010 -- they had an ingenious idea for enabling micropayments across international borders in the form of mobile phone airtime. 
 
In its first year, the company had $2 million in revenue. By the next year, it was profitable. Two years later, revenues had grown an astounding 2,756% to nearly $85 million. Last year, the Berwyn company hit $110 million.
 
Jain attributes the phenomenal growth to the fact that Prepay Nation "enables an immigrant here to buy a commodity for family back home" in a manner that is free to senders and recipients, instantaneous and easy to use.
 
It works like this: Say you want to send $10 to a relative in Mexico. An international wire transfer costs far more in fees and requires that the recipient have a bank account. PayPal is cost effective, but also requires a bank account. Western Union also charges fees and necessitates a visit to a physical location by the recipient. 
 
Meanwhile, mobile airtime is a commodity of value to almost everyone, especially in the developing world. A Prepay Nation customer can buy $10 of airtime for that Mexican relative’s phone. The transaction is free on both ends and is credited instantly. The mobile network operator in Mexico pays a fee for reselling their airtime to Prepay, who in turn shares it with its network of retail distributors.  
 
Prepay's network spans four continents and 50 countries and is rapidly growing. The company is also looking to expand the commodities it distributes via its platform -- they are currently focusing on gasoline, another product used widely in the developing world not only for transportation, but for cooking and generating residential electricity. 
 
Prepay ranked as the Philadelphia region's fastest growing company in the 2013 Philadelphia 100. Last month, Forbes listed it as the 52nd most promising company in America. 
 
Source: Anurag Jain, Prepay Nation
Writer: Elise Vider
 
 

Bigger and better Pittsburgh Public Market reopens

Pittsburgh significantly upped its creative city cred last week with the official re-opening of the Pittsburgh Public Market
 
Pittsburgh had been without a public market house since 1965 when the last one was demolished. In 2003, Neighbors in the Strip began planning for a new indoor year-round market in the city's historic market district, The Strip.
 
The new market supports local businesses by allowing them to thrive without the high overhead of a traditional storefront.

"The idea behind the market is to give food-based entrepreneurs the opportunity to focus on building their businesses," says market manager Tiffani Emig. "We envision it as a third space away from work and home where people can feel comfortable hanging out -- a place for education, a place for social interaction."
 
The market opened in 2010 in a smaller, temporary location. It had a "soft opening" in October at its new 25,000-square-foot home, a vacant telecom equipment building that was re-purposed by the city's Indovina Associates. Emig estimates the capital investment at $1.2 million.
 
The new facility hosts 20 small businesses, mostly food based; many of them do their food preparation on-site. Eliza’s Oven, for example, is a full-scale bakery operating out of only 100 square feet. Work on the project continues, with a shared-use commercial kitchen scheduled to open by summer, and more signage and streetscape improvements on the way.
 
The Pittsburgh Public Market is a non-profit entity under the auspices of Neighbors in the Strip, a non-profit organization established in 1999 to promote economic development opportunities while preserving the personality, integrity and character of the Strip, a one-time shantytown and wholesale produce market northeast of downtown.
 
Source: Tiffani Emig, Pittsburgh Public Market
Writer: Elise Vider
 

CMU seniors launch Fabricate.IO with an array of inventions and ingenuity

With the realization that a traditional 40-hour work week can quash creativity -- and that inventors aren't always the best businesspeople -- two Carnegie Mellon seniors have created Fabricate.IO Invention Studio. It's part start-up (though just now being incorporated), part business incubator, part co-working space, part hackathon and all imagination.
 
With what co-founder Todd Medema calls "a bunch of wildly different products" in various stages of development and commercialization, Fabricate "finds these individual inventors, brings them on board and mashes together all these different skill sets."
 
The promising products include:
 
* The World View Clock, says Medema, is "an artistic yet functional item" that shows photographs of locations (Grand Teton National Park, Austin Texas and Pittsburgh to date) that match current time, then change slowly to mark time's passage. Fabricate sells a clock for $299 and has developed an app for Android (1,000 downloaded) and now for Apple.
 
* Litmus, a b-to-b service launched this week, crowdsources market research. Starting at $25 for a single test, users can upload marketing pitches and materials for polling and results from Litmus.
 
* Runner Lighting is motion-activated floor lighting invented by Medema's roommate and co-founder Scott Martin. The pair plans a Kickstarter campaign to fund production.
 
* Sendery, built during a hackathon event, is a free, seamless, ultra-fast file-sharing service.
 
* Bagpipe is a guide to building your own, well, bagpipes. If it looks like PVC pipe and duct tape, that's what it is. Martin is a bagpiper and real bagpipes can cost thousands. Fabricate posted free DIY instructions.
 
* Minecraft Lamp is another DIY project with free instructions.
 
Medema says he and Martin plan to stay and grow Fabricate in Pittsburgh. "We have strong roots at Carnegie Mellon," he says. "Pittsburgh is a great place to find new talent and promote new products."
 
Source: Todd Medema, Fabricate.IO
Writer: Elise Vider
 

BFTP/SEP and NextFab partner to help advanced manufacturing startups

For an emerging manufacturer on the road to commercialization, developing a product prototype can be an expensive speed bump. Now, under a new partnership, Ben Franklin Technology Partners of Southeastern PA (BFTP/SEP) will match up to $5,000 to provide startups access to facilities, equipment and services at NextFab Studio.
 
NextFab, which bills itself as a "gym for innovators," offers cutting-edge hardware and software tools, technical training, consulting and, most recently, incubator services. Its 21,000-square-foot space in Philadelphia houses a wet lab, 3-D printers and scanners, laser engravers and cutters, and electronics, wood and metal shops.  
 
Evan Malone, NextFab’s founder and president, says that while $10,000 is not usually enough to fully fund the prototyping process, it enables emerging manufacturers to refine or make incremental progress. 
 
The first startup benefiting from the collaboration is Biomeme, a maker of mobile systems for advanced DNA diagnostics and one of five nascent companies in residence at NextFab. The funding will enable Biomeme to use NextFab’s 3-D printers, robotic circuit board assembly technology and computer-numerical-control machine tools to refine their design and begin pilot manufacturing. 
 
Companies don’t need to be NextFab members to apply. The focus is on medical technologies, alternative energy and new consumer products. According to Malone, this program should "help the Philadelphia region and the Commonwealth become even more attractive as a destination for the brightest young entrepreneurs."
 
Source: Evan Malone, NextFab Studio
Writer: Elise Vider
 

Taffy Activewear joins Reading's Jump Start Incubator

While working as a trainer at a Philadelphia gym, Katie Kozloff Banks was struck by how frustrating it was for her female clients sized 12-and-up to find stylish, comfortable and flattering activewear. 
 
She knew the market potential was huge. According to a recent piece in the Washington Post, plus-size fashion is one of the fastest-growing segments of the apparel industry with over $17 billion spent in 2012.
 
In 2010, Banks launched Taffy Activewear, exclusively for women sizes 14 to 24.  

"The concept is simple," she says. "When you feel good about how you look, you work out harder. Our mission is to help plus-size women feel confident about the way they look in activewear. Whatever their goal, curvy women can look stylish and attractive as they lead healthier, more active lives."
 
Banks works with contract designers to create products that meet her specifications; the garments are manufactured in China. With a national team of sales representatives and a contract fulfillment center in Pennsylvania, Taffy’s sales have nearly doubled every year. The clothes are sold at national retailers including Burlington Coat Factory, T.J. Maxx and Marshalls. Sales via Amazon are imminent.
 
Now Banks is launching a companion line, Katie K Active, with an extended size range (small through 24) aimed at a higher-end market. Online pre-sales will start next month and Katie K will be available starting in March at specialty retailers, boutiques, yoga studios and department stores, including Canyon Ranch resorts. 
 
Banks recently moved her company into the Jump Start Incubator in Reading. For now, she is a company of one, but her goal is to build a location where she can have in-house design, sales, warehousing and shipping under one roof. 
 
Source: Katie Kozloff Banks, Taffy Activewear/Katie K Active
Writer: Elise Vider
 
 

Davidsville's EOS Zoo creates tailor-made social networks

Anyone who uses social media knows how overwhelming it can be to find information tailored to your particular interests. 
 
Davidsville's EOS Zoo is hoping to solve that problem by creating narrowly defined, special-interest social media sites. The company's first website, Fiteos, is for fitness fanatics. Cheereos is for cheerleaders. The latest, Athleteos, is for student athletes. Under development are Hunteos for hunters and Fisheos for, well, you get the point.
 
In 2011, Miranda Taylor founded the company with the idea of marrying Facebook and YouTube, providing the same functionality without all the clutter. "So you won’t find video of someone’s cat sitting on the windowsill or someone making cookies," explains David Nau, EOS Zoo's marketing director. Instead, the company's websites allow users "to find what they want with no distraction and meet people who love to do what they do."
 
Each EOS Zoo website allows its members to post content, friend each other, share videos and photos, and privately message. The sites also have e-commerce components -- you can buy cheerleading wall decals at Cheereos or yoga equipment at Fiteos. The sites also have forums organized by topic (you can follow archery to X games at Athleteos) and subject-specific articles, many written explicitly for the sites (for example, The Athlete's Conundrum: How to Treat Overtraining Syndrome on Athleteos).
 
EOS Zoo recently received a $75,000 investment from Ben Franklin Technology Partners of Central and Northern Pennsylvania which Nau says will be used to promote and improve the three existing sites. The company's immediate priority is to grow its e-commerce component.
 
Source: David Nau, EOS Zoo
Writer: Elise Vider
 

Precision POS/OrderEasyNow expands its software menu

Gino Piccolino grew up in the restaurant business and trained as a software engineer, so it was only logical that he started Precision POS in 2006, a company that supplies point-of-sale software to food and beverage operators. These systems boost productivity by allowing waitstaff to place orders on touch screen monitors.
 
About 50 restaurants in northeastern Pennsylvania, from pizza parlors to fine dining establishments, already use Precision's point-of-sale system. Now Piccolino is expanding his menu with OrderEasyNow (O-EZ),  a new company that develops cloud-based apps for restaurants. 
 
Say you like to eat at Thirst T’s in Olyphant. As an O-EZ client, Thirst T’s pays a monthly retainer, enabling it to offer free downloads of a custom-branded app to its customers. Using a smartphone or mobile device, those customers can browse the menu, view events and place orders for take-out or dine-in. Several hundred eaters have already done just that.
 
In addition, Piccolino continues to expand his point-of-sale software, developing a fully cloud-based system and a hybrid for Android devices that allows restaurateurs to manage from remote locations. But his primary focus now is on O-EZ, which has a large potential national market. The restaurant business, he says, is a notoriously late adopter for technology -- even many of the large national franchises don’t have apps.
 
Precision POS and O-EZ are tenants at the new TekRidge Center technology incubator at the Jessup Small Business Center. The combined companies employ two sales personnel and Piccolino says he expects to grow that number for O-EZ, possibly adding three to five jobs by year’s end.
 
Source: Gino Piccolino, Precision POS/OrderEasyNow
Writer: Elise Vider
  
 

Prize-winning PSU research flows from global water shortages

About 70 percent of the earth's surface is water, but clean, fresh, potable water is increasingly scarce. A team of Penn State students is at work on a solution that could address “the global water challenge that faces humankind,” says Abhishek Kar, a Ph.D. candidate in chemical engineering. 
 
Their project recently won the $10,000 grand prize in the Dow Sustainability Innovation Student Challenge Awards at Penn State, enabling the team to continue its research with an eye towards commercialization. Their approach is to introduce "micropumps" -- micro-particles that help boost the yield of clean water extracted from sea and wastewater via reverse osmosis, a widely-used technique. 
 
Reverse osmosis systems use a semi-permeable membrane to desalinate seawater and treat wastewater. Common problems with reverse osmosis include fouling and concentration polarization; this reduces the amount of potable water produced. The micropumps act like a chemical Pac Man, swarming to eliminate those problems and increasing the yield. According to Kar, this approach could have major social and economic impacts as well as commercial potential.
 
With the Dow win, the team (graduate students Kar, Rajarshi Guha, Hasin Feroz and Yuxi Meng, with faculty advisors Manish Kumar and Darrell Velegol) is continuing testing and beginning to design an element that could be incorporated into reverse osmosis systems. The grant gives the team the opportunity to continue work "on something we really believe in," says Kar. "Something of a global nature."
 
Source: Abhishek Kar, Penn State
Writer: Elise Vider

Going Electric: Tesla powers up in Pennsylvania

Tesla, maker of super high-end electric cars (base price $70,000), has powered up in Pennsylvania with a new King of Prussia store and a "supercharger" station off the PA turnpike.
 
The charging station at Somerset, which opened a few weeks ago, is part of Tesla's efforts to provide its drivers with a jolt of electricity along well-traveled corridors, enabling them to travel long distances for free. (Teslas can go about 300 miles on a single charge.) According to spokesperson Alexis Georgeson, Tesla chose Somerset to service travel between Harrisburg, Pittsburgh and Philadelphia. 
 
With about 65 superchargers nationwide, Tesla is nearing its goal of enabling travel from Boston to Miami and coast to coast. 
 
Tesla's store at the King of Prussia Mall (which opened in June) exemplifies the car maker’s retail concept which is as revolutionary as the automobiles themselves. Think more Apple Store -- Tesla's nextdoor neighbor at the mall -- than Buick dealership.
 
Tesla chooses its retail sites -- 80 so far, with 24 coming soon -- based on foot not automotive traffic. In lieu of a freestanding building on a busy suburban roadway featuring a giant lot, Tesla opts for small (about 3,000 square feet) storefronts packed with interactive touchscreens. The goal, says Georgeson, is to create a no-pressure environment where prospective buyers can hang out, become educated about electric driving and create their own model with the features and functionality they want. 
 
Every Tesla is built to order so there is no need for a vast lot filled with inventory. Tesla maintains a few vehicles in the King of Prussia parking lot for test drives.
 
Tesla sold about 22,000 cars in 2013. Georgeson won’t reveal exact sales data for the King of Prussia store, but says the location is a "testament to the strength of that market."
 
Source: Alexis Georgeson, Tesla Motors
Writer: Elise Vider

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