Integrative medicine, which treats the whole person and not just the disease, has gradually gained acceptance as consumer-directed health care has given patients a louder voice in their treatment. Many integrative doctors will spend up to an hour with patients, but they have six-month waiting lists.

Healthy Humans is bypassing those waiting lists for those with chronic ailments through a comprehensive website that allows for one-on-one interaction with a team of a dozen highly regarded doctors. The Wayne-based company debuted its first chronic condition, Type-2 diabetes, six weeks ago.

It's already a hit. CEO Anthony Gold says one Chicago endocrinologist sent all his diabetes patients to Healthy Humans because the site does everything he doesn’t have time to do in his office.

"We look at diet, exercise, supplements, stress, all those things," says CEO Anthony Gold. "The amazing thing is when you address all those, you can make some amazing impacts with people."

The company's team of doctors includes the founding member of the American Board of Holistic Medicine, a member of the surgical team that performed the first successful heart transplant in the U.S., and multiple participants in health care reform hearings.

The medical team has expertise including up to 40 chronic conditions, and will roll out features for high cholesterol and high blood pressure within the next six weeks. Gold said the site will also publish a large amount of condition-related content, starting with Type-2 diabetes within that time, as the company seeks investors to close out the final $200,000 of a $2 million round of Series A funding. 

"We're being systematic about our release process," says Gold. "At the end of the day we're trying to put together a for-profit business, but we want to scale the benefits of integrative medicine."

Source: Anthony Gold, Healthy Humans
Writer: Joe Petrucci