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Stroudsburg's A Sound Strategy stays in tempo with software developments, could double staff in 2013

As a jazz musician – he was at one time Wynton Marsalis' director of touring and special projects – Dennis Jeter knows a thing or two about rhythm changes. And few rhythms have changed as fast as those on the Internet.
Since founding A Sound Strategy, a software and web development firm, in 2004, Jeter has stayed in tempo with changes in technology and marketing, steadily introducing new products and markets for his Stroudsburg company.
ASSi's siteMaster started out as a proprietary content management system. "There was no software-as-a-service market," says Jeter, "So we used it to build websites and sell licenses for its use."
Today siteMaster is a cloud-based business management suite. Over the years, ASSi has built in new modules and new functionality to its core product: document management, multi-media, membership and subscriptions and e-commerce among them. 
ASSi rolled out its newest product, siteMaster Touch, late last year. With the premise that "the keyboard is obsolete," it is a cloud-based platform for keyboardless devices such as touchscreen mobile phones and tablets. 
Jeter is also focusing on new markets, especially hospitality and entertainment and associations. Ben Franklin Technology Partners of Northeastern PA  invested $30,000 last year to help ASSi build the infrastructure necessary for a national sales effort. 
Reflecting its growth and the arrival of two new partners, ASSi recently moved to bigger space and to be nearer to the business district in Stroudsburg. The company currently employs eight and Jeter projects that the staff could double this year to accommodate more software engineers, sales and marketing personnel. 
Source: Dennis Jeter, A Sound Strategy
Writer: Elise Vider
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