Ben Franklin Technology Partners
grants funding for small business development, it can be overwhelming. What will you spend the money on? What goals will you look to achieve? Where can you expect to see growth? But when Ben Franklin announced nearly $400,000 in funds for Northeast PA earlier this month, Bethlehem video hosting site Viddler.com
had its expansion plan down to a science.
“This is our last round of funding,” said Viddler VP and Co-Founder Donna DeMarco. “So this is helping us to grow our team, expand the architecture for our system and invest in our employees.”
After three years working within the Northeast incubator and picking up high-profile customers like AOL
and Sony Playstation
, Viddler is ready to expand. And with $50,000 in new funding, the company can add additional servers to create a more secure online experience and will promote some part-time employees to full-time staffers.
Launched in 2006, Viddler created the first video platform with in-line texting, which allows commenters to time-stamp their comments and share specific points of interest with others. This feature has been proven to increase viewer involvement, provides another platform for video advertisement and has helped the company expand operations not only through entertainment and social media sites but also with educational entities like MIT
. With this new funding, Viddler will be hiring in several key positions to keep growing into new markets.
“We are in the final stages of upgrading our redundancy,” DeMarco says. “Now we are focused on hiring new people so we can keep expanding.”Source: Donna DeMarco, ViddlerWriter: John Steele