According to the newly released Creative Sector Jobs Report, new research shows that 48,900 jobs exist in the creative sector, which represents 6.5% of the jobs in Philadelphia. Creative sector employment grew 6.3% from 2001 to 2011, yielding $5 billion in direct output and $2.7 billion in direct employee earnings.
The GPTMC just launched its new With Art Philadelphia
campaign, as well as its annual report, titled "The Art of Collaboration." GPTMC CEO Meryl Levitz reports that the city welcomed a record 38 million visitors in 2011, and will likely see a dramatic increase with the lure of the Barnes
. The GPTMC also unveiled its impressive new With Art site which allows visitors to curate their own Philadelphia experience by shopping through the city's arts and culture offerings to create an individualized tour.
"Culture and the creative sector are a critically important part of our city, and a critical creator of jobs," says Gary Steuer, head of the OACCE. "Creative assets are a core reason people visit Philadelphia."
The GPTMC also announced that it has a 75-page spread in the June 2012 US Airways Magazine, highlighting area museums, historical sites, music and public art. "Philly is a city in the throes of artistic revolution," reads one article.
According to the OACCE's Creative Sector report, In 2010 and 2011, research studies ranked Philadelphia 50-70% above the national standard in “creative vitality” using the Creative Vitality Index
, a research tool developed by the Western States Arts Federation (WESTAF) to measure the creative health of an area.
Source: Gary Steuer, OACCE, Meryl Levitz, GPTMC
Writer: Sue Spolan
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