A Philadelphia-area resident and 2002 graduate of Northeastern University has parlayed an appearance on the ABC reality TV show Shark Tank into a thriving entrepreneurial adventure, reports News @Northeastern.
Rescate’s entrepreneurial journey has taken many twists and turns. Newly married and fed up with her cat’s litter box stinking up her tiny Manhattan apartment, she developed a training kit that helps felines gradually transition to using the toilet. She launched CitiKitty in 2005 with $20,000 in wedding gift money and personal savings; it has since reaped more than $4 million in sales.
Rescate pitched CitiKitty on Shark Tank in 2011 and secured a partnership with shark Kevin Harrington, founder of TVGoods, Inc. and chairman of As Seen On TV, Inc. That success led her to meet Chris Hindley, the founder of HoodiePillow—a pillow with a stitched-??in hoodie and easily accessible spaces for a smartphone and a pair of headphones. Recognizing the product’s mass market potential, Rescate partnered with Hindley—a decision that led her to dub herself “a mini-shark”—and recently returned to Shark Tank to showcase the company. (The episode was filmed in September, aired last Friday, and can be viewed at ABC?.com.)
Original source: News @Northeastern
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