Siblings Geoff and Catherine Cook reveal how they built teen social networking site myYearbook in New Hope over the last seven years in an interview with Inc. magazine.
Last year, myYearbook, one of the nation's 25 most-trafficked websites, merged with Quepasa, a publicly traded company that runs social networking sites aimed at Latinos, in a $100 million deal. The Cooks still run the show and are focused on graduating to a global market. As told to Liz Welch.
In 2010, we had $23 million in revenue, but 85 percent of our users were in North America. Winners tend to be global brands, so we started looking for ways that myYearbook could span the world.
Original source: Inc.
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