Boutique baseball bat maker BWP Bats of Brookville is working hard to get its products in the hands of Major Leaguers, reports The New York Times.
Louisville Slugger, which controls about half the market for wooden bats and is synonymous with the product, has little trouble finding buyers, including stars like Derek Jeter. But for BWP, which makes 35,000 bats a year and has been around for only a decade, every player counts.
Justin Morneau of the Minnesota Twins and Johnny Damon of the Detroit Tigers are the best known of the 150 or so minor and major leaguers who use BWP. The company also supplies bats to many of the minor league affiliates of 10 major league clubs, including the Mets and the Yankees. But with about 30 companies approved to sell to major league teams, the competition is stiff.
Original source: The New York TimesRead the full story here.