Duquesne Bottling Co. is producing again and relying on social media to market its brew, reports the Pittsburgh Tribune-Review.
Duquesne Bottling is following in the marketing footsteps of craft beer makers, said Peter V. Reid, editor of Modern Brewing Age, a trade publication.
"The craft beers don't have the money (for marketing), and the millennial generation has proven they really gravitate to craft beers and different beers," Reid said. "Typically, the 21-to-28-year-olds get a lot of their information through the social web," Reid said.
Original source: Pittsburgh Tribune-ReviewRead the full story here.