Google AdWords helped Rollier's, a family-owned hardware store in suburban Pittsburgh, expand online, reports the Pittsburgh Post-Gazette.
(Brett) Satterfield took the 88-year-old Rollier's Hardware store in Mt. Lebanon online, and the storied retailer on Washington Road found itself competing with big-box operations.
He fielded Google search traffic to his retail site from across the country with the help of Google AdWords, and was subsequently drafted as a freelance supporter by the company that helped him get there.
On the Internet, "you can look big without being big," he said.
Original source: Pittsburgh Post-GazetteRead the full story online here.