The Packer reports that food marketing researchers from St. Joseph's University are studying ways to convince people to eat more mushrooms, focusing on the fact that they are a good source of vitamin D.
Researchers conducted their first focus groups late in 2011 to explore what consumers understand about vitamin D and whether they make the connection that mushrooms can be a good source of the vitamin, (professor Neal) Hooker said.
There are positive indications that more consumers are gaining awareness of nutrition and health, he said.
They’re even getting blood tests to check for possible deficiencies of vitamin D and teaching themselves about how to increase their intake of the vitamin through diet or other means, he said.
Original source: The Packer
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