Bleacher Report describes how constant updates on social media and viewer contests have helped the Philadelphia Union professional soccer squad build a fan base in a sports-crazed city.
The team starts by syncing the news feed from their website with Twitter and Facebook, allowing for maximum exposure for each story. Typical activity also includes re-posting statistics and announcements made by those close to the team. It is at that point that the franchise departs from the usual and blazes a path in building a stronger fan base.
With games often not televised outside of the local market, the Union gives nearly one update per minute of each game on Twitter, opening their matches to anyone with an Internet connection. Facebook updates are provided for major match events to inform any user who has liked their page what is happening in the match.
As if bringing detailed game commentary to smartphones and computers wasn't enough, Philadelphia rewards fans watching the game by linking contests from the broadcasts to social media outlets with trivia questions on air that can be answered for prizes online.
Original source: Bleacher Report
Read the full story
here.