The Associated Press reports on an announcement by Greg Osberg, head of the company that owns The Philadelphia Inquirer and Philadelphia Daily News, that subscribers will get discounted Android tablets loaded with the newspapers' apps.
It's the first time a major U.S. media company will bundle its content with a device, said Osberg, who is also the CEO of Philadelphia Media Network, which owns the papers and their joint website philly.com.
"Somebody needed to step forward and stimulate this market," Osberg said. "There's going to be a tablet explosion in terms of consumer adoption and we wanted to be out in front and learn as much as we can as early as we can."
The initiative comes amid widespread declines in the newspaper industry, which for years has battled decreasing advertising and subscription revenue as readers consume more information online.
Original source: Associated PressRead the full story here.