Social Media Today spotlights the Philadelphia Police Department's use of Facebook, YouTube and Twitter to communicate with the public.
The Department started using Twitter to micro-blog or "tweet" September of 2009. The use of Twitter allows investigators to get out a small amount of information quickly, along with a short link providing the opportunity to find out more. There are currently over 5,300 followers of @Phillypolice, the Department’s official Twitter account.
In the summer of 2010, the official Philadelphia Police Department Facebook page was launched. Currently, there are over 38,000 people following this page, which makes it the most followed Facebook page of any law enforcement agency in the nation. The Department links all articles from the "News" section of its web site, Phillypolice.com, to its Facebook page to ensure that information is immediately available to the public, independent of the news media. Facebook often refers police departments that are interested in using their medium to the Philadelphia Police page as an example.
Original source: Social Media Today
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