East Stroudsburg tech entrepreneur Dennis Jeter talks about his experience at the Ben Franklin Venture Idol pitch event with Reuters.
"Halfway through my two-minute pitch my first year, the VC was like, wait a minute, you're a software company," said Jeter, who had previously promoted his venture, A Sound Strategy, as a website development firm. "It was a game changer for me." After the light went on, he went back to the drawing board to reposition.
Today the five-year-old business books about $1 million in annual revenue, has a staff of 10, and counts marquee customers such as drug maker Sanofi-Aventis in its roster. "You learn so much," Jeter said. "If you're paying attention, it could transform your business and it has in my case."
Original source: Reuters
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