The Wall Street Journal visits with Eddie Riegel of Exeter Township, owner of a cleaning company in Reading who just invested $1 million into a bid to bring back the former Seafood Shanty restaurant chain.
Mr. Riegel, who took his wife to a Seafood Shanty on their first date in 1982, acquired the trademark for the brand in 2010 after asking his lawyer to find out whether the rights to the mark had expired. He bought the original recipes for $7,500 after tracking down the former chef on Facebook. He says he also got some fishing nets and other original decor from former Seafood Shanty workers.
In February, Mr. Riegel opened the first new Seafood Shanty restaurant in Spring Ridge, Pa., not far from the chain's former headquarters. As early as November, he says, while crews were still putting up the drywall, about 200 people had lined up outside for prelaunch gift cards.
Original source: Wall Street Journal
Read the full story here