In the News

Startup advice courtesy of Pennsylvania business profs

Thursday, August 02, 2012

Related Tags

Harrisburg

Business experts from Susquehanna University and Lebanon Valley College weigh in on small business startup advice for Huffington Post.

There's no time like the present for conducting thorough market research, according to Leann Mischel, assistant professor of management at Susquehanna University in Selinsgrove, Pa. "Don't assume that if you build it, they will come," says Mischel. "It is much more difficult to get a product or service out there than you think, and now matter how great the product is, market research and the right marketing are both extremely important."

Original source: Huffington Post
Read the full story here.

Signup for Email Alerts