Four northeast PA companies ring in the new year with Ben Franklin investments

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Four companies in northeastern Pennsylvania are starting off 2015 with new investments from Ben Franklin Technology Partners of Northeastern Pennsylvania.
 
EggZack, located at Ben Franklin TechVentures in Bethlehem, has been allocated $50,000 to expand its sales efforts, adding more resellers and increasing its direct sales force. EggZack provides an automated sales and marketing system that is specially designed for companies that serve local markets. The web- and mobile-based platform automates the management of their website, search engine optimization, social media, local search, email marketing, blogs, video and directory optimization to generate more local leads. The system then makes it convenient to convert leads into sales. 
 
OPTiMO Information Technology, LLC in Bloomsburg will receive $65,000 to expand its Legal Technology Division. The company’s new eDiscovery and Forensics Managed Services wade through huge amounts of data to reconstruct electronic events, providing reliable information and evidence for legal, corporate and government agencies in a cost-effective manner. OPTiMO delivers enterprise-level information technology products and services including software related to the digital forensics, e-discovery and litigation support industries.

Orbweaver Sourcing, LLC, also at TechVentures in Bethlehem, will receive $65,000 to develop a “supplier pricing infrastructure” in a cloud-based software solution for electronic circuit board manufacturers. This feature will allow end customers and other industry participants to collect a more robust set of data from component manufacturers and distributors. Current sourcing and procurement models in the electronics manufacturing industry are highly inefficient. Orbweaver’s software platform will allow for better-negotiated terms with suppliers, thereby reducing costs and increasing productivity for clients.
 
In addition, a partnership between East Coast Erosion Control of Bernville, an established manufacturer, and Lehigh University’s Enterprise Systems Center earned $25,000 in matching funds. The investment is intended to improve measures of back-end processes, improving customer delivery performance, reducing cost-of-goods sold, increasing efficiency and maximizing production capacity at this manufacturer of erosion control products for the construction industry. East Coast Erosion is one of the largest producers of erosion blankets in the U.S. This upgrade will allow the company to be the first in its industry to advance to this level, providing a competitive advantage and facilitating continued growth.

Source: Ben Franklin Technology Partners of Northeastern Pennsylvania
Writer: Elise Vider

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