In Philadelphia, Fitly’s SmartPlate uses advanced technology to keep dieters honest

on

Dieters rejoice. At last, a plate that can keep you honest.

Philadelphia’s Fitly has developed SmartPlate, a Wi-Fi and Bluetooth-enabled hardware device that instantly tracks and analyzes what you eat with the support of a mobile application.

The plate’s design is based on research that shows that size, color and shape all influence eating habits. According to the company's website, the average dinner plate has grown 36 percent since 1960 and bigger plates translate to bigger waistlines. Similarly, studies have shown that darker plates make it harder to determine a proper portion, encouraging overeating. The SmartPlate is shaped as a “squircle,” to give the illusion of a bigger surface while providing a 10-inch diameter white surface — ideal for healthy portions.

SmartPlate has built-in advanced object recognition and weight sensors, providing an automated reading of what a user is eating. It comes with an Android or iOS app that integrates with most wearable devices and food journaling apps.

The plate also comes with a microwaveable lid and in a variety of colors.

Anthony Ortiz founded Fitly, aimed at weight management and control of diabetes, in 2011. The company has established itself through its mobile/web app as a delivery service for fresh ingredients and recipes based on the user’s personalized healthy meal selections. Fitly is a 2013 DreamIt Health graduate. 

The company launched SmartPlate, its first product, earlier this month at Collision Conference in Las Vegas and is now in the midst of a Kickstarter campaign where it hopes to raise $100,000 to start production. They hope to begin shipping next year.

Source: Fitly
Writer: Elise Vider

Entrepreneurship, Manufacturing, News