CRM manager acquires Redxlerant, plans to hire 40 in ’09


CRM manager, a Malvern, Pa.-based software consulting and integration firm, is going national with the acquisition of Redxlerant Inc., a consulting partner and provider of customer relationship management consulting and training with offices in Atlanta and Dallas.
Andy Atkins, CEO of CRM manager, says his company’s Pennsylvania operations will expand as it incorporates Redxlerant, which he predicts will increase CRM’s size and scope by about one-third. CRM is in the process of hiring two people now, and plans to hire 10 more in January and another 30 in 2009.
“Our headquarters will stay in Malvern, that’s our core, but we’ll have to staff up in other areas. The bottom line is that here in Pennsylvania, we have to improve,” says Atkins. “The majority of our business has been in the tri-sate area, but this [acquisition] allows us to expand to the southeast, the Midwest, and it makes sense for us to expand out west and to New England at some point.”
According to Atkins, CRM manager is planning to open an office in Ohio in early 2009 and one in Washington, D.C., in the first quarter of 2009.
The deal is expected to be completed by the end of the year, and will enable CRM to become a national Software-as-a-Service (SaaS) firm. SaaS is a model of software use where an application is hosted as a service provided across the Internet, eliminating a company’s need to install and run software applications and alleviating the burden of maintenance, operation and support.
Source: Andy Atkins, CEO of CRM manager
Writer: John Davidson
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