Pittsburgh’s StatEasy has a new game plan

Mike Ressler founded Pittsburth's StatEasy in 2010 with six customers and a business model based on selling subscriptions to coaches for its sports software platform. Today he has 180 customers and is on his way to raising $1 million in capital. But equally significant for a young company, Ressler took a hard look at conditions on the ground and has deftly executed a 180-degree pivot in his strategy.