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Ben Franklin Venture Idol Preview: Scranton’s JUJAMA brings conference attendees together

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Keystone Edge is profiling contestants in the upcoming Ben Franklin Venture Idol competition (Nov. 20 at Ben Franklin TechVentures). After earning their way through the afternoon selection process, entrepreneurs pitch their startups to investors and attendees. Ben Franklin will invest $15,000 based on the “crowd-funded” audience vote.

No matter how advanced social communications technology becomes, there is still a human urge to convene to share information and connect face-to-face. Thus the simultaneous proliferation of both social media networks and meetings, tradeshows and conferences.

JUJAMA, based in Scranton and Hyderabad, India, has capitalized on both those divergent realities. Established in 2010, the company is a leading creator of customizable desktop and mobile app-based technologies for business events around the world. 

A core offering of the platform allows participants to schedule one-on-one meetings before, during or after their conferences.

“By facilitating this unique interaction, JUJAMA brings together individuals with mutual business interests and provides them with the platform to leverage these opportunities into business transactions,” explains President and CEO Nadia Dailey.

JUJAMA works with a wide variety of industry sectors, from a huge luxury travel event for Virtuoso to the Australian Biotech Association to the Pennsylvania Bankers Association. For the latter, JUJAMA created a customized contact database that allowed conference registrants to interact while meeting strict regulatory concerns. 

Another client, PA Bio, uses JUJAMA to push notifications to attendees, informing them of last-minute changes, and enables members to follow up with promising potential partners once everyone has returned to the office.

“With 24/7 customer support and available onsite customer support, JUJAMA delivers technologies that make events more productive for attendees, exhibitors and sponsors, and more successful for event organizers,” adds Dailey.  

Dailey reports that JUJAMA became profitable in 2012 and has doubled its revenue year over year since inception. Since starting as a one-woman operation, JUJAMA has grown to employ 28 at its two locations. 

Source: Nadia Dailey, JUJAMA
Writer: Elise Vider

BFTP of Northeastern PA, News, Venture Idol

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